Hili Ari

Hili Yaakobi is a Tel Aviv-based fashion designer, Bezalel Academy graduate, and founder and creative director of HILI ARI and H. by Hili Ari. She focuses on classic tailoring with a bold, unexpected twist — precision and freedom, elegance and rebellion. Masculine tailoring meets feminine silhouettes, balancing structure and freedom. Hili believes the person defines the look. Fewer, better pieces. Individuality over trends. Since 2016, Hili has presented her collections at fashion weeks in Israel, establishing a distinct presence within the local fashion scene. In November 2026, she returns to the international and local runways. YOU KEEP ME SAFE. I KEEP YOU WILD.